Amazon.com, Inc. write a review. When it comes to creating innovations and programs that set the standards, Amazon has no equal. The more that ecommerce expands beyond the original commodity categories, the more that we see new and different models and experiences proliferating. Once a week, I send a newsletter to 150k people - what happened in tech that actually mattered, and what it means. But it's captured about 30% of the Indian ecommerce market, and is poised to grow that 23% annually until 2027. This market will change radically over the next few decades as we go first to electric and then to autonomy, but for the moment we should exclude this as well. Furthermore, statistics show that in Q1 2019, AWS registered a 42% revenue growth compared to 46% reported in the last quarter of 2018. To help you out, we’ve compiled all the statistics you need to know about Amazon. Amazon averages a 74% share of digital transactions in the US. As of 2018, Amazon held 49% of the lucrative $252.7 billion US market. Hence, you could argue that since ecommerce is clearly going to take over a much larger share of retail, and since Amazon has a large (35-40%) share of ecommerce, Amazon’s strength in ecommerce means it will swallow everything else, even if it’s only at 5-6% today. Additionally, 2017 Prime Day sales surpassed Amazon’s sales for both Cyber Monday and Black Friday. Ever since Amazon introduced the Echo speakers, the growth of Alexa has been on high gear. We expect this momentum to continue into 2021 when it will reach 39.7% market share. Learn why we say that in our analysis of Amazon's ebook market share below. That said, with its popularity primed for speedy growth, competitors will only peep helplessly as Amazon trailblazes the future of the shopping holidays. It presumes no-one ever asked ‘should I buy this from Amazon or from Barnes & Noble’? By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Amazon now has a market share of more than 30% of the UK’s ecommerce market, up from 28.8% in 2018, according to research from Edge by Ascential, which also rates the UK as the world’s third largest ecommerce market, behind China and the US.. With sales in excess of $30billion this year, Amazon is way out in front of the next closest rivals eBay, which has 9.8% market share. Amazon market cap history and chart from 2006 to 2020. Amazon statistics show that in 2018 alone, the firm gained $14.17 million in revenue from the subscription services category. Amazon's share of the digital advertising market is expected to grow from 8.8% in 2020 to 9.7% in 2021. Moreover, as of 2018, Amazon controlled 73% of the US smart speaker market and 27.7% of the global smart speaker market. To put things in perspective, this is more than Amazon’s top three competitors combined, with eBay coming in at 6.6%, Apple at 3.9% and Walmart at 3.7%. The simple answer is that the US government gives a number for total ecommerce sales as an economic statistic: in 2018 the number was $522bn. Since 2016, Amazon shares have steadily grown their value by over 200%, from roughly US$607 per share, to its current sale price of US$1,845 per share. Better still, 55% of US consumers are current Amazon Prime members, 15% are former Prime members, and 31% are not Amazon Prime members. This is a coherent argument, but not a complete one. In total, Amazon accounts for more than 5% of the total US online and offline sales. Prime Day is an annual shopping window that is exclusively available to all Prime members. At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. $3,800 per share. Amazon Kindle market share in the Datanyze Universe. Even worse, things are poised to get tougher because of the rise of personalized products in eCommerce pioneered by Amazon. (As an aside, one should note that the revenue from the third party platform services business is almost twice that of AWS, and certainly pretty profitable; Amazon discloses revenue and profitability for AWS but only revenue for this. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. However, only 53% of Amazon’s total revenue is the actual direct ecommerce business. However, it gives faint signs of the increased preference by eCommerce entrepreneurs to sell on this platform. Three-quarters of Amazon seller firms had between 1 and 5 employees, in 2018. Technology in the eCommerce space is increasingly becoming a mainstay even as the landscape becomes even more complex. By 2019, Amazon’s share of the total US eCommerce market is projected to hit 52.4%, up from 48% in 2018. The company ended 2017 with about 44 percent of the market. Amazon is a big company. Running the numbers, Amazon has about 35% of US ecommerce.   More on AMZN Market Share. 2 player from 31.7 points to 33.4 points. Walmart is a distant second … A historical look at Amazon's sales growth, broken down by its first-party and marketplace sellers' sales. Competitors. As of July 2019, Amazon ranked 10th in global internet traffic engagement. In total, Amazon accounts for more than 5% of the total US online and offline sales. Additionally, more than 140,000 Amazon sellers generate over $100,000 in sales annually. In the US alone, consumers Purchased 1M headphones, 100K laptops, 200K TVs, 650K household cleaning supplies, 100K lunchboxes, 350K luxury beauty products, 1M+ toys, and 400K pet products. If we want to do that for the USA, what are those numbers? Giving a total US GMV in round numbers of roughly $184bn. To rephrase it, the company accounted for 10.2% of the total eCommerce sales in the US. Also, as of September 2018, Amazon had 122 million desktop visits. However, 20%  have used it to monitor a purchase. Now we have more numbers to choose from. Amazon U.S. Online Market Share Estimate Cut to 38% From 47% By . Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. Another 10% comes from ‘Other’ (mostly advertising) and subscriptions (Prime), and then there’s the ‘physical stores’, which today is almost all Whole Foods (the revenue number in the table below jumps from 2017 to 2018 because Amazon only owned Whole Foods for part of 2017). This dwarfed visits to Wallmart (59 million), eBay (54 million visits), The Home Depot (36 million visits), and Groupon (32 million visits). Germany is Amazon’s largest foreign market, accounting for nearly one-third of its international net sales in 2017, according to the firm. More importantly, before making a purchase, 82% of consumer check prices from Amazon. Matt Day. Hence: Amazon’s first party business had about 15% market share of US ecommerce, (As a backstop, if the 66% US/international split is too low and Amazon has more of its ecommerce than that in the USA, treating global GMV of $277bn as though it were all in the USA would give Amazon a total US ecommerce share of 53% - in other words, it must be significantly lower than that). On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2 Amazon entered the India space in 2013, and has yet to turn a profit. Whole Foods is almost all in the USA. More importantly, 60% of the top sellers in the Amazon Marketplace focus on the Home and Kitchen category. Amazon is, without a doubt, the trailblazer of the eCommerce industry. This shopping holiday was first held on July 15, 2015, in celebration of Amazon’s 20th anniversary. This more than double the market share of its nine closest competitors, combined. On that basis, Amazon’s real market share of its real target market is closer to 6% (it’s 2/3 the size of Walmart). The report reveals that Amazon dominates UK ecommerce (30.1%), accounting for $30bn in sales in 2019. Rate Amazon Kindle. Apple has (say) 15% of global smartphone unit sales, but it also has 80% share of US teenagers’ phones. Amazon Kindle. Between February 2018 and April 2019, Amazon had over 37 billion mobile and desktop visits. These assumptions give us $81.5bn US ecommerce, but you could very easily flex it $5bn up or down. That’s to say, the affiliate program has been beneficial to both Amazon and eCommerce entrepreneurs. 2 player from 31.7 points to 33.4 points. By the end of the Q1 of 2019, Amazon Web Services (AWS) controlled 31.5% of the global cloud infrastructure services market. Also, according to Amazon Prime members statistics, the following are the favorite Prime subscription benefits. Amazon statistics have shown that the company’s disruptive force has radically changed the dynamics of the whole eCommerce ecosystem. It also offers the most extensive product catalog (at 353 million products) and has an enormous market value of $993 billion. Statistics show that 63% of all Amazon customers are Amazon Prime Members, which translates to about 90 million Prime members. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. In 2017, Amazon's market share of the U.S. e-commerce retail market was 37 percent, and this is expected to increase significantly by 2021. Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. But clearly, this belongs in any discussion of Amazon’s market share. A whopping 65% of Amazon customers use computer devices to buy products. The latest closing stock price for Amazon as of December 18, 2020 is 3201.65. Consequently, you’ll use the insights to create befitting innovations to connect with your loyal customers and high-value prospects. This graph shows the market share of tablet vendors worldwide based on over 10 billion monthly page views. To repeat: Amazon doesn’t treat that $160bn as its own revenue and so it’s not in the revenue tables above - it only reports the $43bn of fees for handling it. The categories include electronic (89.9%), home improvement (83.8%), food (81.8%), sports, fitness & outdoors (89.6%), household essentials (88.8%), and health/medicines (92%). A popular research firm sounded the buzzer on Amazon’s market share earlier this year only to slash its estimate from 50% to 38%. Amazon has more than 541,900 human employees and over 100,000 robot employees. A scant 18 months later, AWS holds onto 31 percent while Microsoft’s cloud service has jumped to an impressive 20 percent. In 2018, Amazon overtook Google in product search. On average, 45% of US consumers scroll through at most two search pages when searching for a product to buy on Amazon. Find the latest Amazon.com, Inc. (AMZN) stock quote, history, news and other vital information to help you with your stock trading and investing. That’s the $42.745bn. Websites Dropped. Manage distribution to 400+ stores for ebook, printing on demand, and audio via a single dashboard. In 2018, Amazon’s revenue grew by 31%. But, it competes with physical retailers as well - it competes with Macy’s, Walmart and Barnes & Noble. At the end of that year, 54% of product search originated from Amazon compared to 48% that began on Google. To reap maximum benefits, you need a leading eCommerce platform for small businesses and a well-orchestrated customer acquisition strategy. Amazon has led a decade of disruption, contributing to a market shift that enabled e-tailers like Boohoo, Bonprix, and Zalando (to name a few) to grow into retail powerhouses. Better still,  Home & Kitchen (64.3 million), Clothing, Shoes, and Jewelry (33.4 million), and Tools and Home improvement (11.1 million), are Amazon’s leading revenue generators. Having generated $26 billion in revenue in 2018 alone, AWS is proving to be yet another dominant force unleashed by Amazon. The size of the addressable audience is astounding. The Jeff Bezos-led company could make a … Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. Amazon lets other companies list products on its website and ship them through its warehouses as the ‘Marketplace’ business. 68.9% of Amazon traffic comes from the US. Amazon does not shy away from taking the risk to pioneer innovations that allow for convenience for online shoppers. According to statistics, books, services, and wine excluded, Amazon has a catalog with 12 million products. Second question: $184bn sounds like a big number, but how does that compare to the competition? This is because unlike the Black Friday and Cyber Monday, which are enjoyed across all divides in the eCommerce world, Prime Day is exclusively meant for Amazon users. Be nice. The 2019’s Prime Day surpassed Cyber Monday and Black Friday combined. From reading these statistics, it is clear that Amazon is a monopoly and must be forcibly broken up into a number of smaller companies. On the other hand, you could also guess that AWS, Prime and maybe advertising have a larger proportion of their business in the USA, meaning US ecommerce would have to be smaller to make the maths work, but we don’t really know. On this graph, the Y-axis represents the number of digital transactions and the X-axis shows Amazon’s market share in each. Before COVID-19, Amazon's share of online spending was 42%, according to Rakuten Intelligence. If we exclude the stores, ~66% of Amazon’s revenue is in the USA, and it seems reasonable to assume as a starting point that the same proportion of ecommerce is also in the USA. Besides, you need to leverage the available data, like the statistics we’ve compiled, and work with innovative tools to differentiate yourself in the cutthroat online eCommerce space. He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. MarketWatch reports citing data from eMarketer that in May, Walmart’s online sales surpassed eBay in market share of U.S. ecommerce sales. The Jeff … Market space Websites Added. So for a category like electronics, you can see that there is a huge volume of digital transactions, and that Amazon holds maybe 80-85% of that volume. It also doesn’t sell cars or repair them, and car dealers and parts were $1.2tr. Even better, Amazon statistics show that approximately 53 million US consumers purchased a product from Amazon on the 2017 Prime Day. Understand your visitors with Statcounter See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners use Statcounter to grow their business. More importantly, for consumers looking for authentic reviews, Amazon is always the first option to spring to mind. Over the last couple of years, online retail culture has evolved rapidly, and eCommerce dominance has continued to grow. 67. What should we compare it to? So, in the USA in 2018, Amazon was a little less than two thirds of the size of Walmart. So, we need to consider both Amazon’s own sales and the value of third party sales (together, GMV) in market share, and again we know the global number but not the US number. Ingrid Lunden @ingridlunden / 2 years Amazon has already been in the crosshairs of the White House when it … The next biggest player is eBay, which takes a […] On top of that, in 2019, Amazon is predicted to account for 13.7% of the worldwide online retail market sales. Amazon Com Inc s' competitors and its Market Share by Electronics & other general merchandise, Media, Total, Other segment - CSIMarket Today, that’s around 6%, not 35% or 50%. Market Share. Its US ecommerce business probably grew 20% in the last year, and so its market share of total and of addressable retail is going up. Other Segment Market Share Q3 2020: Other segment, revenue fell by -81.98 % and company lost market share, to approximate 1.21 %. As a result, the firm has maintained a constant upward trajectory, reaching heights never before imagined. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else. AWS had 5 times more deployed cloud infrastructure than the next 14 competitors combined as of 2018. Last updated 9/19/18. 3.0 out of 5 stars 2. Flipkart is the largest online retailer in India, with a 31.9% market share in 2018, followed by Amazon at 31.2%, according to Forrester. Free delivery on millions of items with Prime. But despite this being common knowledge, the most recent data behind the explosion in Amazon’s market position is still stunning to behold: in the last two years, the already monstrous Amazon somehow was able to increase their share of the total U.S. ecommerce market from 38% to 49%. 66% of the top 10,000 Amazon sellers use FBA service. Amazon averages a 74% share of digital transactions in the US. So for a category like electronics, you can see that there is a huge Spencer Soper. By the end of 2019, more than 51% of US households will be Amazon Prime subscribers. Amazon.com, Inc. Common Stock (AMZN) Pre-Market Stock Quotes - Nasdaq offers pre-market quotes and pre-market activity data for US and global markets. AWS accounted for 41.5% of the total public cloud market as of 2018, gobbling up a market share that’s bigger than Google, Microsoft, IBM, and Rackspace combined. Putting these statistics into context, Amazon’s meteoric growth seems unstoppable, at least for now. That clearly wouldn’t mean it wasn’t dominant in the ‘relevant market’. Today, Alexa has become an integral part of how consumers interact with their smart home devices. This Chart Shows Amazon’s Dominance in Ecommerce It’s no secret that Amazon is dominant in ecommerce. So, to begin: market share in principle is Amazon’s business divided by the total market. These statistics affirm that Amazon is a comprehensive traffic resource. When it comes to checking reviews, 79% of US consumers go to Amazon. Amazon only boasts a mere 5 percent share of total retail sales, excluding food, across the country, according to data from the U.S. Census Bureau. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 percent). Even better, the amount of traffic recorded by Amazon gives you access to a significant pool of established customers. This is to mean, if you are pursuing eCommerce excellence, Amazon should be your benchmark. Of those that click on an Amazon ad on the internet, Google contributes 76%, Facebook (49%), Instagram (21%), Twitter (14%), Pinterest (12%), and Snaptchat (7%). So, let’s fill in the table on the basis of that 66%. Compared to 2018 statistics, that’s an increase of approximately 5.2 million households. Check our guide about today’s best eCommerce software to help you optimize the use of these powerful online business solutions. In Q1 2019, 53% of paid units sold on Amazon were facilitated by third-party sellers. You may also like. AWS is one of the biggest revenue generators for Amazon. Current Websites. But another important strand is that a regulator doesn’t just look at the share of ‘retail’ (however defined), but at the share of particular segments, and it chooses what definition it wants to use depending on the problem it thinks it’s addressing (and this is a political question, not just an economic one). Experts believe Amazon made $1.6 billion in the 2018 Prime Day sales. Based on my DCF analysis, I estimate Amazon's fair … Clearly, the Amazon associates program and the FBA provide insights into Amazon’s growing dominance. Also, Amazon Alexa is available in more than 60,000 devices. I pick out the news and ideas you don’t want to miss in all the noise, and give them context and analysis. Amazon won’t either. As an illustration, look at the success and growth of the Amazon Prime subscription. Amazon Ebook Market Share 2019-2020 If you publish on Amazon, we recommend you go beyond and think bigger. In a nutshell, the statistics show that Amazon’s dominance is not waning anytime soon. In 2018, 58.7 million US households had an Amazon Prime subscription. On account of convenience, the FBA has been a revelation that saves time and money. On the other hand, a whopping 89% of US consumers visit Amazon at least once a month. The same year the share of the AWS IaaS segment was 51.8%, and it’s raked $12.2 billion in revenue. Besides, Statista revealed that on average, an Amazon Prime Member spends $1400 on eCommerce shopping, compared to $600 spending of non-Prime members. Overview. Amazon doesn’t actually tell us the splits, but we can make some reasonable estimates. But if you do it right, then you focus on the market that actually matters. First of all, Amazon’s deep expertise has been phenomenal. Also, FBA has lent a hand to sellers who are too naive to handle the packaging and shipping of products. Finally, of course, Amazon is growing. What market share would that give Amazon? But Amazon's market share is … Another one of Amazon’s ingenious creation is Prime Day. PublishDrive has been helping indies publish in China since 2017. But how big? That’s the highest estimate on the Street. The following statistics offer a window into the needs, wants, and behavior of today’s customers. Customers don’t just flock to the platform for the products, but also Amazon’s stellar services. It signifies Amazon’s relentless endeavor to extend its reach and command all facets of the customer purchase journey. We expect this momentum to continue into 2021 when it will reach 39.7% market share. However, with innovations such as Alexa and Amazon Prime Air, Amazon remains an incredible option for many vendors. Notably, Amazon has been at the fore of the endless shifts in attitude, demographics, technological advancements, and customer preferences. In Q1 2019, Amazon broke the double-digit barrier in terms of sales. Amazon Alexa and Amazon Echo were not designed to exclusively streamline sales. Indeed, Amazon’s electronics and nonmedia revenue rose 66% to $18 billion last year, helping it lift market share in different segments. In 2018, Amazon’s share of the US ecommerce market hit 49%.That’s 5% of all retail spent across the entire country. On the contrary, 10% of consumers go to search engines, brand websites (5%), retailer websites (4%), and social media (1% ). eBay however, was Amazon’s … Amazon Inc (NASDAQ: AMZN) is making moves to capture a sizeable market share in India’s online pharmacy business, the Economic Times reports. Others in the list include: clothing, shoes & jewelry (43%), Home & Kitchen (39%), beauty & personal care (36%), books (33%), cell phones & accessories (28%), movie & TV (25%), pet supplies (20%), sport & outdoors (17%), grocery & gourmet food (15%), automotive parts & accessories (13%), and baby products (9%). Now let’s come back to that ‘third party’ thing. Well, Amazon discloses its revenue by country, and US revenue in 2018 was $160bn (these tables are all in millions). The trend has recorded an upward trajectory in the last four years; Q1 2015 (44%), Q1 2016 (48%),  Q1 2017 (50%), and Q1 2018 (52%). Interestingly, price (62%) is the biggest motivation for consumers selecting an Amazon Brand. The shopping holiday is reminiscent of Cyber Monday or Black Friday. Also, as of Q1 2016, Amazon had 310 million active users. Amazon increases dominance of UK ecommerce market, taking a 30% share – eBay, its closest rival, has just 10% Amazon now has a market share of more than 30% of the UK’s ecommerce market, up from 28.8% in 2018, according to research from Edge by Ascential , which also rates the UK as the world’s third largest ecommerce market, behind China and the US. The number is projected to balloon to 68.7 million households by 2020. Regulators pick and choose market definitions depending on their objective, and this will probably happen to Amazon - it’s definitely dominant in books and definitely not in cars. So, if you buy a $1,000 TV on Amazon from a third party supplier, Amazon will charge the supplier (say) $150 in fees for shipping and handling and commission, and report $150 as third party service revenue, but won’t treat the $1,000 as Amazon revenue at all. On the other hand, 32% trust search engine like Google, 25% rely on a retailer website, 11% of consumers go to other marketplaces, whereas 7% trust social media channels. Walmart’s US revenue in 2018 was $318.5bn. This equates to a market capitalisation of US$916.15 billion, behind only Apple and Microsoft. The Prime subscription program is a supreme example of Amazon’s innovation prowess. For example, in 2018 alone, the segment generated $25.66 billion in net sales, an increase from $17.46 billion generated in 2017. Amazon increased its ecommerce market share in the UK from 28.8% in 2018 to 30.1% in 2019, according to the latest report from global ecommerce insights firm Edge by Ascential. To understand where the CPaaS market is Prime subscribers and younger generation members are Amazon’s most frequent customers. I don’t think one can just assume that Amazon’s market share of online sales will be maintained indefinitely in a straight line into the future. Nearly a year since the largest disruption of the grocery industry to date, Amazon is still refining its integration of Whole Foods Market, Amazon Dominates Online Grocery Share: Report The e-tailer has captured 18% of online grocery sales, according to a One Click Retail study. Notably, having these stats at your fingertips will help you to not only run targeted marketing campaigns but also make smarter decisions and keep pace with global eCommerce titans. ), Number of U.S. Amazon Prime subscribers 2013-2019, More Than Half of US Households Will Be Amazon Prime Members in 2019, Total number of U.S. households with an Amazon Prime subscription 2018-2022, Average spending of Amazon Prime and non-Prime members 2015-2019, Amazon by the Numbers: Stats, User base & Fun Facts, 8 FASCINATING AMAZON STATISTICS TO KNOW IN 2018, Alexa, How Was Prime Day? That slower growth means it's losing market share to big-box competitors. Number of monthly visits to Amazon.com from a mobile browser: With reviews and analyses spanning a breadth of topics from software to learning models, James is one of FinancesOnline’s most creative resources on and off the office. What is Amazon’s largest market outside the US? and . Keep it clean. On the other hand, 37% of nonprime members purchase online just a few times a year. Also,  95% of Amazon Prime customers say they will probably renew their Membership. At the end of 2018, AWS had 33 percent of the market and Azure 15 percent. Factoring in the Amazon Marketplace, there are over 353 million products available on Amazon. In addition, 74% of consumers go to Amazon when they are ready to buy a product. 34% of current Prime members always buy Prime-eligible products, whereas 53% frequently buy Prime-eligible products. While most of the Amazon data only provides approximate values, we can see that the platform is the first choice for consumers. Amazon was the most popular e-commerce marketplace as of Dec. 2018 with over 200 million unique monthly visitors. Amazon wants to “sink the ship” by not letting Reliance acquire Future’ assets, he said.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2020 Bloomberg L.P. Gasoline stations had $511bn of revenue (co-incidentally almost exactly the same size as ecommerce) and it seems unlikely that Amazon will ever sell gasoline. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Interestingly, only 2% or approximately 1 million of Echo device owners have purchased with a smart speaker. Interestingly, 3,000 sellers joining the eCommerce giant every day. Actually, Amazon reports have shown that many customers start their product search and price comparison on the Amazon website. 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